Ever since Alex had graduated from the Ural State University of Architecture and Art with a degree in architecture in 1984, Alex has been engaged with work from publishing houses and music labels. In 1998, Alex's design work crossed into television work. His work has been accepted by 18 local, national, and international TV channels, including the famous Channel One Russia. Since 2006, Alex has been busy developing a multi-media character working "Zuza", which has since become a hit in Russia winning many awards. Aside from designing work, Alex also teaches at the Moscow Architectural Institute. Since 2018 he has been teaching at the FA-SAD studio, a studio for children's interested in design and architecture. Aside from winning many design awards, Alex is also a noted children poet, and his creation "Zuza" is famous throughout Russia and won him many accolades and awards.

Vera is a graduate of Lucerne University with a BA in Illustration/Visual Communication. From 1994 to the present, Vera has been working for both print and digital media as an illustrator and designer. Her works can be found in popular Swiss publishers such as Atlantis Verlag and the popular Swiss children's magazine Jumi. From 2005 to 2008, Vera worked for Klett Verlag, the famous Swiss educational publisher developing illustrated books for primary schools. As a noted illustrator and designer, Vera has been asked to produced textbooks by the Zurich Department for Education. Aside from developing textbooks, Vera also teaches illustration in a number of universities and organises lectures and workshops for teacher training colleges, teachers and librarians.

Uğur graduated with a degree in graphic design from Bilkent University in 2013. From then onwards, Uğur's talent is recognised, and he began to accumulate awards. This includes an honourable mention by the GMK (Turkish Graphic Designers Association) and winning awards from Taiwan's International Graphic Design and the Sharjah Children's Books Illustrations Exhibition. The illustrations he made for Sabitfikir magazine earned Uğur the bronze prize in the Silk Road Spirit Biennial, China. His first illustrated picture book Mistik We Don't Understand You: A Story of Punctuation Marks! earned him a distinction, an award given by Nami Island Picture Book Illustration Concurs in 2017. Another illustrated picture book, Dancing with the Rain won the accolade "Excellent" issued by Communication Arts in 2019. Besides taking on illustration work as a freelancer, Uğur also finds time to teach illustration at Yaşar University. In 2021, Uğur was nominated for the prestigious ALMA (Astrid Lindgren Memorial Award) by the Turkish chapter of the International Board on Books for Young People (IBBY).